I don’t want androgyny, I want beer.

This article is interesting and has been on my mind for the last 16 hours. I was unable to successfully post a reply at the website, so I’m using the next best outlet to express my thoughts – a blog I control.

There are several things about this new ‘androgynous’ beer that have me fired up, but I think the most prevalant is the fact that the beer is clearly being marketed more toward women than men. In a way I do not find appealing at all.

The beer claims to be andrgynous, but then the company’s representative goes on to make note of how this beer appeals to women… with a statement that not only makes women sound like shallow, pretentious fashion whores, but also makes no sense whatsoever:

As Carlsberg’s Jeanette Elgaard Carlsson says: “We can see that there are a number of consumers, especially women, who are very aware of design when they choose beverage products. There may be situations where they are standing in a bar and want their drinks to match their style. In this case, they may well reject a beer if the design does not appeal to them.”

By this logic, women who like floral prints would order a bright colored drink, or women that always dressed in black power suits would order bourbon. My style is “beer lover”, plain and simple. This new beer and it’s ad campaign may be a shift from the gender stereotypes of beer marketing in the past, but it’s still stereotypical gender marketing.

And what about men? If this beer is truly andrgynous, what is their decision for drinking it? Surely it can’t be for the taste, but it’s hard to tell for sure. The advertisment doesn’t tell us what style the beer in the bottle is. Neither does the bottle itself. Gender-specific marketing aside, the packaging is a failure and an insult to those that enjoy beer as well.

As a beer drinker, the qualities of the beer will always win over the qualities of the bottle. And as a woman, I’m put off by the notion that I would match my beverage to my style. Thankfully, this beer will not be distributed in the United States, and now that I’ve gotten this off my chest, I won’t have to think about how sad this beer makes me again.

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Crafty Ladies Beer Tasting

I received a last-minute invite to the Crafty Ladies Beer Tasting at Highland Tap and Burger.  The event was a free beer tasting and cheese pairing.  Unfortunately I was a bit late and I missed the first pairings.  I can tell you what beers were sampled, but I didn’t get a chance to try much cheese.

The women I met were so friendly! If there’s anything to be said for beer loving women, it’s that they’re the coolest bunch of gals around! Avery and Left Hand passed out some neat-o freebies and the brewery folks answered gobs of questions. It’s too bad the event started so early on a Tuesday (it runs 5:30 to 7:00pm), but with a bit more advanced notice I think it will be easier to make plans to attend the next Crafty Ladies event.

Beers sampled –

Avery White Rascal:  An unfiltered Belgian wheat

Left Hand Milk Stout:  Milk Stout- and one of my favorites!

Left hand Good JuJu:  A Ginger Spiced Ale

Ska Brewing Modus Hoperandi:  India Pale Ale

Here’s a picture of a representative from Ska Brewing talking about the Modus Hoperandi.

Would you like to go to the next Craft Ladies beer tasting? I’ll be keeping my ears and eyes out for an advanced warning so we can all make it to this fun get together!

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April – Great Divide tour!

The Beer Club event for April is a brewery tour and get-together at

Great Divide Brewing Co, in LoDo!!

 

The official event RSVP can be found on facebook HERE

We will do a group tour of the brewery and then enjoy some beers! I will have guided tasting notes availble.

Cost and details –

Tour: Free. There is a 4p and 5p tour. If we are all there in time for the 4p, we might get in on that one, otherwise we’ll mingle and hang and make sure everyone can get through together on the 5p!

Beer: At your discretion. The brewery provides 4 samples at no cost. Pints are in the $5-7 dollar range depending on the beer.

By the time the event rolls around, I’ll have a logo or other identifying marker that new folks can keep an eye out for in the Tap Room. We can plan to meet up, sample some Great Divide goodness, and then play it by ear with the tour, etc.

It has come to my attention that this date is also opening day for baseball… We all know how completely crazy LoDo gets on game days, but I don’t forsee a problem with getting in on a tour.  Biggest problem will be trying to find parking, if driving in is your thing.  I will be taking the train, myself.

If you have any questions or comments, be sure to post them!

Last month’s Meet & Greet was a lot of fun!!  Check out a couple of pics:

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Lb Brewing Co. makes Hays interesting

Kansas.  A nondescript state that doesn’t bring thoughts of craft beer to mind.  I don’t know that I would trek to Kansas if it wasn’t for the very important family I have there.  Knowing we’d want to travel to “the city” while visiting, I decided to google for a brewpub in the area.  Turns out there’s a reason why Kansas doesn’t make me think of craft beer – there really isn’t much to offer.  Although several breweries call eastern Kansas home, there is one lone brewery in the west.  Just so happens that brewery is in Hays, which is “the city” we like to visit.  

Lb Brewing Co. shares a spot with Gella’s Diner, and has accolades from GABF and the World Beer Cup for their Liberty Stout and Oatmeal Stout, respectively.  I think these gold awards gave me exceptionally high standards.  I probably built it up too much in my head, and I’m sad to say I was mostly underwhelmed with the beers.  We ordered a sampler, which had six regular beers and two seasonal, 4oz each.  The waitress brought over the tray, explained the numbering system (*which is clever!) and left us to our tasting. 

It may seem as though I’m stalling on actually reviewing the beers.  That’s because I am.  This will be my first attempt at a review of beers I didn’t fall head over heels for.  Add to that the fact that I’m very new to the world of beer tasting as a hobby, and you’ve got the kind of stalling that can only be rivaled by algebra homework.  So, with that disclaimer out of the way, let’s talk beer:

That’s Kelli on the left, and yours truly on the right.

No. 01 Pale Ale – Was not as hoppy as I expected.  It was light, refreshing, and crisp, but no identifying flavors to be noted.  It reminded me a lot of a very cold Coors Light.

No. 02 American Wheat Ale – This beer was almost flavorless.  It was effervescent at first, which mellowed as the beer warmed a bit, and it had a taste like the ingredients were very fresh and good quality, but lacking in quantity.

No. 03 Amber Ale – Nice and sweet, very pretty golden color.  There was a good balance of hoppiness to this beer.  I think this was the most balanced beer of the samples.

No. 04 Downtown American Brown – Much lighter mouthfeel than some of the browns I’ve had.  It tasted a lot like the Amber Ale, but a little more bitter.

No. 06 Oatmeal Stout – Started out tasting just like most of the oatmeal stouts I’ve had.  It was slightly bitter when cold, but not offputting in any way.  As this beer warmed, it developed a nice boozy finish.

No. 09 American Hefeweizen – Probably my favorite of the samples.  It had a good fresh wheaty flavor, and lots of citrus.  I got an almost grapefruit smell from it.  There was also a bit of herb character as it warmed.

No. 30 Irish Red – I thought this was really heavily hopped.  Probably hoppier than the Pale Ale.

No. 50 Liberty Stout – Started out very pleasant, full bodied, good roasted aromas.  As this beer got warm, the booze flavor overpowered everything else.  It had a strong bourbon-y flavor and burned going down.  I liked this one better cold.

I don’t have a lot of information on whether some of the beers are barrel aged or not, but the stouts had to be at some point.  I’m also not very good at documenting my beers in photograph form.  You’ll have to settle for this picture of my Turkey Club for now:

The last thing I can say is that the food was great.  Gella’s Diner serves standard American fare such as Turkey Clubs, Patty Melts, burgers, and darn good kettle chips.  Kelli, my best friend and greatest travel companion ordered a Falafel Pita that was a bit on the dry side, but that’s not what I had, so I can’t complain.  I had a Turkey Club and enjoyed it immensely.  Overall the beers weren’t bad, and I think the American Hefeweizen and Oatmeal Stout are worth a stop here if you find yourself in the middle of Kansas. 

*the numbering system laid out at Lb’s was clever and made tasting so very easy, and a little more fun than a placemat with circles.  Each beer has a number along with it’s name, and the numbering card accompanying the samples had a map of the tray, with the numbers of each beer written in.  We could refer to the giant menu board behind the bar to identify the beers.  This was the most interesting part of the tasting at Lb.

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